S. Andrew Crawford

Over the last decade, I’ve built my career as a product design leader helping teams make complex products clearer, more intuitive, and easier to evolve. Much of my work has involved modernizing legacy software in education and insurance—products shaped by years of accumulated workflows, requirements, and technical constraints.

Even before I was a product designer, I was interested in how people make sense of information, how ideas become narratives, and how intricate systems can be made easier to understand. My background in creative writing and information organization taught me to recognize patterns, make sense of complexity, and communicate ideas through clear narratives. Today, I bring that perspective to product design—connecting user needs with business goals, facilitating alignment, uncovering opportunities, and helping cross-functional teams navigate ambiguity toward clear, scalable solutions. I use research, data, and experimentation to guide decisions, validate solutions, and measure their impact for both users and the business.

Outside of product design, I continue to explore that interest in communication through podcast production and professional voice-over work. When I’m not working, you’ll probably find me biking around Milwaukee or baking batches of killer Parker House rolls.